Leon Bailey’s Aston Villa inks multi-year deal with Adidas

Aston Villa, club of Reggae Boyz winger Leon Bailey, have signed a multi-year partnership with Adidas that will see the German sportswear giant becoming the club’s official kit partner from the 2024/2025 English Premier League Season.

The deal, which commences as of June 2024, will see the Villans wearing Adidas for the first time with the iconic sportswear brand supplying match kit and training wear to all men’s, women’s and junior teams.

It follows an exciting season for Villa with the men’s team securing a place in the Champions League for the first time while also reaching the semi-finals of the Europa Conference League as well as the Women’s team firmly establishing themselves as a mainstay at the highest level of domestic competition since their promotion in 2019-20.

The deal with Adidas, which is the biggest technical partnership in the club’s history, follows the announcement of a new shirt partner, Betano which according to the club marked another milestone on the journey to grow on the global stage.

Chris Heck, President of Business Operations at Aston Villa Football Club, said: “We believe we should be judged by the company we keep and so we are delighted to announce our partnership with Adidas, one of the biggest and best sports brands in the world. This partnership represents an exciting new chapter for Aston Villa Football Club as we look to position ourselves consistently amongst the top football clubs globally.”


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