The Jamaica Football Federation (JFF) has announced the appointment of Tanya Lee Perkins as an Ambassador, marking a significant step in reinforcing the Federation’s connections with stakeholders and sponsors.

As the founder and head of LEEP Marketing, Lee Perkins has earned a reputation as a trailblazer in her field, managing the brands of elite athletes across multiple disciplines, including football, track and field, and motorsports. Among her roster of notable clients over the years is Reggae Boyz captain, Andre Blake.

Her expertise in the marketing realm also extends to her former role as Vice President of Marketing at SportsMax, where she spearheaded successful campaigns across 31 countries. Under her leadership, SportsMax became the region’s most-watched sports channel. She also directed marketing efforts for prestigious global sports properties, including the English Premier League, UEFA Champions League, NBA, FIFA World Cups (2010, 2014, 2018), and the Olympics.

In her new capacity as Ambassador for the JFF, Lee Perkins will focus on driving sponsorship opportunities and funding for the Federation, while also strengthening relationships with key stakeholders and supporters.

“I am honored to serve as a JFF Ambassador,” Lee Perkins said. “Football has always been close to my heart, and I am dedicated to supporting the teams as they prepare for the upcoming qualifying campaigns.”

The announcement has been met with excitement from JFF leadership. General Secretary of the JFF, Mr. Dennis Chung, expressed his enthusiasm, stating, “We are thrilled to welcome Tanya as an Ambassador. Her expertise in marketing, sponsorship, and public relations will undoubtedly elevate the JFF brand and help us build stronger connections with our fans and sponsors.”

JFF President Michael Ricketts also shared his optimism for the future, saying, “We are confident that Tanya will be a valuable asset to the Federation. Her vast knowledge and experience will undoubtedly contribute to the growth of our sponsorship efforts and engagement strategies, paving the way for even greater success.”