CIBC FirstCaribbean rebranding to CIBC
FirstCaribbean International Bank Limited has announced that it is re-branding its business to adopt the name of its parent company, CIBC.
Chief Executive Officer of the bank, Mark St. Hill made the announcement to his staff Tuesday morning.
St. Hill noted that the adoption of the CIBC brand is a show of confidence of the bank’s parent entity, and a sign of its commitment to the Caribbean region.
The CEO assured his employees that the speculation about the bank’s future in the region would be put to bed with this show of commitment from the parent bank.
The bank recently announced the last two of its divestments of its businesses in the region, with the application to the Central Bank of Curaçao and St Maarten for the sales of its businesses there to Curaçao-based Orco Bank N.V.
St. Hill said the bank is turning its full attention to growing its business, consolidating its position in its core markets, and optimizing its strategy of providing second-to-none omnichannel banking service to its clients.