The Ananda Alert system, that notifies citizens of missing children, has been given a boost in its ability to reach more people through use of digital display boards, that will be strategically placed islandwide.

This after the Child Protection and Family Services Agency (CPFSA) entered into strategic partnerships with Intelligent Multimedia Limited, and Visual Vibe (a subsidiary of Kintyre Holdings, operators of Jamaica’s largest networks of digital display boards.

The alerts will include, the child’s photo, physical description and contact details, and will remain on screens until the case is resolved.

The agency said broadcasting urgent Ananda Alert messages islandwide is a bold move to widen the net in locating high risk missing children.

It said, the agreement will allow for real time alerts to be displayed on IML’s and Visual Vibe’s digital screens, reaching thousands of Jamaicans in high traffic areas.

This is part of the agency’s aggressive strategy to increase public awareness, speed up the recovery of missing children and prevent future child abductions.

Ananda Alerts are Jamaica’s official child recovery tool  for high-risk missing children  and are already disseminated through SMS and the Ananda Alert Whatsapp community.

Chief Executive Officer of the CPFSA Mrs. Laurette Adams Thomas said with this expanded partnership, the alerts will gain even greater traction and visibility in every day public spaces.

She said the initiative puts Jamaica in line with first world standards in the approach to child protection and recovery.