Jamaican track and field legend Usain Bolt was today unveiled as an ambassador for the ICC Men’s T20 World Cup 2024 which will be staged in the West Indies and USA this summer.

The eight-time Olympic gold medallist believes cricket can prosper in America on the back of co-hosting this year’s ICC Men’s T20 World Cup and a successful foray back into the Olympics in 2028.

The event will be of special interest to Bolt, who grew up playing cricket and only turned his attention to athletics when urged to try track and field events by his cricket coach in high school.

As an ambassador, Bolt will play a key role in promoting the event, starting with a cameo appearance in next week’s release of the event’s official anthem music video alongside iconic artists Sean Paul and Kes. He will also attend T20 World Cup matches in the West Indies and be part of fan engagement events promoting the sport within the United States.

The world record holder, who is a long-time friend of former West Indies opener Chris Gayle, is looking forward to playing a part in the tournament that will run from June 1-29.

“I am thrilled to be an ambassador for the upcoming ICC Men’s T20 World Cup,” Bolt told the ICC recently.

“Coming from the Caribbean where Cricket is a part of life, the sport has always held a special place in my heart, and I am honoured to be part of such a prestigious tournament.

“I look forward to bringing my energy and enthusiasm to the World Cup and contributing to the growth of cricket globally.”

Bolt expects further inroads to be made in 2028 when cricket makes its return to the Summer Olympics for the first time since it appeared at the games of the II Olympiad in Paris back in 1900.