The local entertainment industry just levelled up with the launch of the Tourism Entertainment Academy (TEA) yesterday, March 27, 2025.

This groundbreaking initiative aims to revolutionize the entertainment sector by providing world-class training and career-changing opportunities for musical artistes, event producers, and other industry professionals.

Operated by the Tourism Enhancement Fund (TEF), TEA is more than an academy it’s a movement, and a legacy in the making. It is designed to nurture and elevate Jamaica’s talents, offering expert training and real-world performance opportunities in several genres including reggae, jazz and comedy.

Speaking at launch of the Academy Minister of Culture, Gender, Entertainment and Sport, Olivia Babsy Grange said with a formalized framework in place, entertainment professionals will gain the recognition they deserve, ultimately strengthening Jamaica’s creative economy. This structured approach will not only elevate the industry’s reputation but also provide a solid foundation for sustainable growth and development. By establishing clear standards and guidelines, practitioners will be empowered to showcase their talents with confidence, contributing to a thriving creative sector that benefits both the artists and the nation.