Workers attached to security companies are being encouraged to be vigilant to the security needs of children as they conduct their duties on the nation’s roadways.

Founder of advocacy group, Hear the Children’s Cry, Betty Ann Blaine says this group of workers traverses the country at varying hours, including at night.

She is appealing to them to take advantage of their work schedules and act decisively if they see children in danger.

Meanwhile, older Jamaicans are being called on to mentor and guide young parents by offering advice on child safety and other challenges.

They are also being encouraged to volunteer in child care or community-based programmes.

Ms. Blaine said if Jamaica is to see a reduction in the number of children being harmed or killed this year, a collaborative approach is needed.