By Markelia Rumble

Some 140 jobs will be created through the new Red Stripe Experience at Rick’s Café in Negril, Westmoreland.

The collaboration between the Red Stripe brand and the popular tourist attraction was launched over the weekend.

Tourism Minister Edmund Bartlett stated that the partnership is expected to generate 1.5 million U.S. dollars in annual revenue and attract 60,000 additional visitors.

Head of Commerce at Red Stripe, Sean Wallace reiterated that the experience will create jobs uplift the community and celebrate Jamaican culture.