The Jamaica Football Federation and Sports Marketing Agency 876Stream will be partnering to help promote the Reggae Boyz upcoming FIFA World Cup campaign and other activities surrounding the program.

The announcement was made at a press conference on Thursday, where it was revealed that 876Stream will be using its expertise to bring back and drive the spirit and passion among the stakeholders including fans.

876Stream who will be the official marketing partner for the JFF, has worked with numerous corporate companies as well as the Professional Football Jamaica Limited and its product the Jamaica Premier League.

Conrad Matterson is the CEO of 876Stream.

Matterson spoke about the approach they will be taking.