Chin of Irish and Chin says the Jamaican music industry is placing too much value on hype rather than actual pulling power.

During his Road To Success interview on the Easy Skankin show with Kshema Francis on Thursday, Chin explained that some entertainers want to increase their fees based on how “hot” they are at the moment — rather than their proven ability to draw a crowd.

This conversation on value and pricing comes in the wake of revelations that Vybz Kartel was allegedly charging US $1.35 million, a figure made public by the promoter of the recently flopped One Caribbean Music Festival in Trinidad.

A culture curator, and sound clash visionary, Garfield “Chin” Bourne is the co-founder of Irish and Chin, Sound Chat Radio, and a noted businessman and philanthropist.