Singer Christopher Martin today (May 10) inked the dotted lines, making him the newest brand ambassador for Hyundai.

In a shared social media post with the motor vehicle brand, the “Big Deal” hitmaker announced the news with his over 603 K Instagram followers. “See @iamchrismartin Ya! It’s a big deal #HyundaiLand help us welcome our newest Brand Ambassador to the family”, the caption read in part, of a picture slide of Christopher Martin receiving the SUV.

Celebrities like Cecile, Alaine, and Romain Virgo were among the social media users who congratulated Martin on the exciting news. “It’s a big deal, bro!!! Congratulations fam”, shared Romain Virgo. While Alaine wrote, “Big blessings”, and Cecile, who shares a child with Chris Martin, dropped three flame emojis.

In celebration of Mother’s Day, Christopher Martin is slated to perform in Manchester on Sunday.