Veteran sound system Bass Odyssey has entered the debate surrounding an AI-generated graduation image shared by content creator Karlando “Bad Sekki” Bailey, throwing its support behind the University of the West Indies (UWI).
The debate was sparked after Bad Sekki shared an AI-generated image of himself dressed in UWI graduation attire, prompting mixed reactions and widespread discussion across social media.
In response to the circulating images, UWI acknowledged the creativity behind the concept but made it clear that the use of its Coat of Arms in this manner is not permitted.
In an official statement, the university said, “We recognize the creativity behind the images and the ambition they reflect. We do not condone the use of our Coat of Arms in this manner.”
UWI further explained that reproducing its emblem without prior approval constitutes a breach of university policy, regardless of whether the images are intended as humour.

Bass Odyssey has also expressed support for the university’s position, highlighting the importance of protecting institutional brands and intellectual property.
Commenting on a social media post about the controversy, the official Bass Odyssey account wrote, “This is the difference between social media handler acting in the moment and official public relations and communication heads seeing how this can impact their brand.”
The sound system further cautioned against the unauthorized use of registered trademarks, stating, “If you use anybody official registered trademark (logos) without authorization you are liable for anything they determine can affect them. Once others started following Bad Sekki mi know it would be a big problem.”

The controversy has divided social media users, with some viewing the images as harmless satire, while others believe UWI is justified in protecting its official identity and emblem.
Meanwhile, in a separate announcement involving the university, Grammy-winning reggae artiste Damian “Jr. Gong” Marley has been awarded an honorary Doctor of Letters (DLitt) by UWI Mona.

The recognition acknowledges his contributions to Caribbean culture, international music and community development, including his work through Ghetto Youths International.