Professional Football Jamaica Limited (PFJL) has taken a bold step toward the future of local football with the unveiling of a revitalized Commercialization Sub-Committee, aimed at accelerating the commercial growth, sponsorship expansion, and long-term sustainability of the Jamaica Premier League.
The announcement was made at PFJL’s recent Extraordinary General Meeting, where the newly restructured committee was introduced under the leadership of business executive Christopher Williams. Williams, who has long been a driving force behind the professionalization of Jamaican football, will chair the strategic group.
Joining him on the sub-committee are industry powerhouses Zachary Harding and Kamal Powell, both known for their expertise in marketing and brand development, along with respected club executives Donovan White of Waterhouse FC and Clyde Jureidini of Harbour View FC.
The committee’s mandate is clear: unlock new commercial opportunities for the league and transform it into a self-sustaining sports product. With the 2025-2026 season on the horizon, the group is already hard at work on a suite of strategic initiatives designed to grow revenue streams and boost visibility for the league both locally and internationally.
Among the key focus areas are:
- Enhanced broadcast rights and distribution
- Leveraging digital platforms for fan engagement
- Tourism partnerships to position matches as sports tourism experiences
- Brand and sponsorship activations to attract major commercial partners
The move signals PFJL’s commitment to reshaping the business of football in Jamaica, as it seeks to create a thriving league model that benefits clubs, players, fans, and investors alike.
