September 30, 2026

Sandals Resorts Dives into the US$31 Billion Golf Tourism Market

Written byRoger Hasfal

Over 100 travel advisors from North America, recently participated at the 22nd annual USA travel Advisors Golf tournament at the Sandals Upton Estate Golf and Country Club in Ocho Rios,

Twenty five teams of two members each participated on the 18- hole, par-72 championship course, offering sweeping mountain and ocean views from 700 feet above sea level.

The event was won by Team Nicklaus with a combined two day score of 119.

Team Palmer was second with 129 while Team Watson was third with 131

The golf course is an 18-hole, par-72 championship course offering sweeping mountain and ocean views from 700 feet above sea level.

Jake ColdIron, Sandals Resorts National Manager of Golf Sales based in Miami, says, these travel advisors love Jamaica and love selling Jamaica.

Johnathan Newnham, who is the Director of Golf Operations and Director of Operations at Sandals Upton Estate Golf and Country Club, says The golf course is unique because it is very user-friendly.

The global golf tourism market is estimated to generate between $25 billion and $31 billion annually.