Jamaica-born wellness company JACANA, recently unveiled its Caribbean Wellness Platform, bringing together botanical personal care, therapeutic plant medicines, immersive nature-based experiences and apothecary retail under one brand.

Built on a 100-acre USDA Organic certified farm in the mountains of St. Ann, JACANA has spent years cultivating plants, creating products and welcoming guests to experience Jamaica’s rich healing traditions. The company is bringing these activities together under a single vision: to build the future of Caribbean wellness and establish the region as a global destination for natural healing, wellbeing and connection.

By combining locally rooted traditions with modern wellness experiences, JACANA aims to help establish Jamaica and the region as an internationally recognised hub for restorative travel, natural therapies, and holistic wellbeing. The opportunity is substantial: the global wellness-tourism market is projected to more than double to $2.1 trillion by 2030.

“This evolution brings everything JACANA does together under one platform,” said Alexandra Chong, Executive Chairwoman of JACANA.

“For our partners, it represents far more than products on a shelf. It is a fully integrated wellness ecosystem where products become rituals, rituals become treatments, treatments become experiences, and experiences become lasting memories. By connecting every touchpoint of the wellness journey, we are creating something truly unique to the Caribbean and difficult to replicate anywhere else.”

The platform is built on four interconnected pillars: Botanical Personal Care: Plant-powered balms, oils, creams and skincare drawing on over 60 Caribbean botanicals, from ginger and turmeric to leaf of life, aloe vera and black castor oil, transforming generations of island wisdom into modern rituals.

Therapeutic Plant Medicines: Evidence-based plant therapies rooted in the Caribbean’s long tradition of healing, spanning medical cannabis, functional mushrooms and emerging therapeutic botanicals.

Nature-Based Wellness Experiences: Immersive farm tours, retreats and hands-on workshops that reconnect guests to nature, culture and themselves.

Apothecaries: Experiential wellness retail built for discovery, community and education, not just the transaction. At the heart of this evolution is the expansion of JACANA’s Botanical Personal Care line. Already one of the company’s fastest-growing categories, the range, from its signature Releaf Balm to its botanical body oils, has built a devoted following inside many of the region’s leading hotels and spas.

Crafted entirely on the JACANA farm from natural botanicals, every product is pure, plant-powered and made for everyday rituals.

JACANA is now scaling the line across the Caribbean, introducing new products and extending its reach across the full hospitality, spa and retail network.

“JACANA began its journey with the cannabis plant, and the rigour it demanded built the foundation for something far bigger. Proudly born in Jamaica, we are building a Caribbean wellness platform rooted in nature, shaped by our healing traditions and designed for the world. Our ambition is simple: to help make the Caribbean a globally recognised destination for wellness and to build one of the defining wellness brands to emerge from the region,” said Alerie Hull-Duhaney, CEO of JACANA.

JACANA is expanding its presence through hospitality partnerships spanning across Jamaica, the Cayman Islands, Costa Rica, the Dominican Republic, the British Virgin Islands, St. Lucia, and Barbados.

In North America, the company continues to grow its botanical wellness business through e-commerce and hospitality partnerships, extending the reach of Caribbean wellness to an increasingly global audience.