Music business consultant Lloyd Laing says Alkaline’s approach to building fan equity is one that should be studied.

He made the statement during his Road To Success interview with Kshema Francis on Thursday on IRIE FM’s Easy Skankin show.

From major labels to music royalties, publishing, copyright, and distribution deals, Lloyd Laing, also known as Reggaology, is a seasoned music business consultant, catalog manager, and chief strategist.