Dancehall DJ Valiant has teamed out with liquor brand Campari as its new brand ambassador.

The Passenger Princess hitmaker shared the news on social media captioning the post, ‘New year, new blessings! Being signed to Campari Caribbean, let’s go!

Campari Caribbean also shared the news, promoting their collaboration with Valiant with a flyer advertising their Red Passion liquor, set to the soundtrack of Valiant’s popular song, West Indies. As a caption the brand wrote, ‘One man. One story. Many passionate moments. Stay tuned.’

The partnership comes just ahead of Valiant’s Passenger Princess Deluxe Tour which will see the DJ making stops in Canada on February 13 and 14, before culminating in New York on February 15.