Dancehall sensation Popcaan is reaffirming his commitment to environmental conservation and is calling on Jamaicans to follow suit.

The Unruly hitmaker recently led a two-day clean-up initiative in his native parish, St. Thomas, restoring a local river and its banks to a cleaner state.

Taking to social media, Popcaan shared videos and photos of the comprehensive clean-up effort, which involved de-bushing, removing garbage, installing signs to promote cleanliness, and placing trash cans along the riverbank.

Alarmed at the level of pollution, the dancehall star expressed disbelief at the volume of garbage discarded at the location and encouraged citizens to make keeping their surroundings clean, a new trend.

Popcaan’s love for the river is no secret, as he often shares fond memories of swimming and cooking out with friends and family along its banks.

This isn’t the DJ’s first environmental endeavor; in January 2024, he led and funded drain cleaning activities in the Bamboo River community of St. Thomas, addressing concerns about stagnant water causing foul odours and attracting mosquitoes.