Preliminary data from the Jamaica Tourist Board (JTB) indicates that July marked the strongest July on record for visitor arrivals.

There were 286 thousand 548 stopover visitors last month.

The JTB says the figure demonstrates Jamaica’s continued appeal as a premier Caribbean destination

JTB says the July 2025 figure is a 16.5% increase compared to July 2024 of over 246 thousand arrivals and a solid 4.8% growth over July 2023 with approximately 273 thousand arrivals.

Tourism Minister Edmund Bartlett, has welcomed Jamaica’s arrivals for the month of July stating that these exceptional numbers reflect the island’s unwavering position as the Caribbean’s most sought-after destination.

He stated that the 16.5% month- over-month growth, showcases Jamaica’s tourism industry’s robust destination assurance programme, remarkable resilience and the effectiveness of strategic marketing initiatives.

According to JTB, the significant growth over both the previous year and 2023 levels indicates robust recovery and expansion in the sector.

The tourism sector’s success in July is attributed to several factors, including enhanced airlift capacity, successful marketing campaigns targeting key source markets, and the island’s diverse tourism offerings from beaches to cultural experiences.

Jamaica continues to invest heavily in tourism infrastructure and experiences, with ongoing developments in accommodations, attractions, and transportation to ensure the destination can sustainably accommodate growing visitor demand while maintaining the authentic Jamaican experience.