In an exciting move that’s set to shake up the entertainment and beverage industries, popular IRIE FM disc jockey, DJ Lollipop, has been unveiled as the new brand ambassador for energy drink Double 7.

The partnership was solidified with a contract signing ceremony held at MECA in Kingston last evening, marking the beginning of what promises to be a dynamic collaboration.

As brand ambassador, DJ Lollipop will be instrumental in promoting Double 7 through various campaigns, events, and activations. With his influence and charisma, he’s expected to help expand the brand’s presence and appeal to an even broader audience. Speaking with Music News and expressing his enthusiasm for the new role, DJ Lollipop said he is excited about what’s to come.

Double 7, which has been a staple in Jamaican culture for over five years, is renowned for its ability to enhance concentration and reaction speed, stimulate metabolism, increase performance, and improve vigilance. Currently available in one flavour and 250ml size, the energy drink is poised to reach new heights with DJ Lollipop on board.

Bobbette Moulton, Brand Manager for the drink, explained that selecting DJ Lollipop as the brand’s ambassador was a straightforward decision.

The partnership between DJ Lollipop and Double 7 promises to be an electrifying one, blending music, entertainment, and energy. Stay tuned for exciting developments from this dynamic duo!

Bobbette Moulton, Brand Manager for Double 7 energy drink.