Roots, reggae, dancehall record label VP Records has ventured into the business of music streaming.
VP Records recently signed as one of Apple Music’s curators of music and will now promote its own specially curated playlists through the Apple Music streaming platform.
Through this partnership VP Records hopes to provide more exposure for dancehall and reggae artistes wanting to breakthrough in the streaming world internationally.
VP’s playlist will include some of the most current dancehall, reggae and soca music as well as exclusive reggae singles released by the label.
The three subcategories on VP’s playlist include ‘Hot Yah Now’, ‘Reggae Run’, and ‘Dancehall Fyah.’
VP joins Large Up as the only other curated playlist on Apple Music with a Caribbean focus.
Fans who wish to subscribe or hear this specially curated playlist can log on to applemusic.com/vprecords.