Promoter rejects sponsors to keep Sound System Festival authentic

by August 11th, 2017

The organizers of the Jamaica Sound System Festival may be the first promoters to reject corporate sponsorship in a bid to maintain the authenticity of the sound system culture.

The event in celebration of Bass Odyssey’s 28th anniversary is slated for Saturday, August 12 at the Grizzles Plantation Cove in Priory, St. Ann.

Yaniq Walford says in order to remain relevant, it is important that the authenticity is maintained which she says is a hard sell for sponsors whose intent is to commercialize.

The Jamaica Sound System Festival will feature the likes of Bass Odyssey, Stone Love, Fire Links, King Addies, Coppershot and Israel’s A-mar Sound.