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IS RED STRIPE CHANGING THEIR STANCE?

K'Shema Francis's picture

Is Red Stripe changing their stance as is relates to the sponsorship of live events?

Well, Maxine Whittingham Red Stripe’s director of communications says Red Stripe will contribute to the development of the Jamaican music industry, through Diageo Learning For Life - Project Artist. 

The project will focus on building competencies in such skills as entrepreneurship, business management, and key skills needed for work in the world of music. 

 

The program’s core curriculum includes promotion, music event management, artist representation, sound and visual mixing, contract preparation and master recording.

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About IRIE FM

The station officially went on air on August 1, 1990. Reggae in the morning, Reggae in the evening, Reggae in the night was the cry. Critics said it was impossible to sustain a 24-hour Reggae music station. In fact, so strong was the impact, it proved that this format was something the Jamaican public yearned for. The 'little station that could' got all media houses in Jamaica to stand up and take note.

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