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JULY 1 IS INTERNATIONAL REGGAE DAY

K'Shema Francis's picture
Posted by K'Shema Francis on 01/07/2011 at 10:35am
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Today is being celebrated as International Reggae Day, an annual media festival that celebrates Jamaica's rich cultural legacy, history of quality music and global cultural impact.

Several activities across the island are already underway to commemorate the day. CEO and founder Andrea Davis gives us the details.

International Reggae Day is a dynamic marketing platform for the Best of Jamaica anchored online at www.ireggaeday.com.

News Category: 
Music
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About IRIE FM

The station officially went on air on August 1, 1990. Reggae in the morning, Reggae in the evening, Reggae in the night was the cry. Critics said it was impossible to sustain a 24-hour Reggae music station. In fact, so strong was the impact, it proved that this format was something the Jamaican public yearned for. The 'little station that could' got all media houses in Jamaica to stand up and take note.

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