All-Inclusive Parties Not So Inclusive

Ultra all-inclusive/ ultra-drink inclusive parties are a great way for patrons to have fun without considering additional cost for liquor or food.

However, some promoters at times shortchange party goers leaving them feeling ripped-off and disappointed.

Recently, we have seeing an influx of ultra-all-inclusive events accompanied by bitter complaints from patrons who say they were victims of false advertising. Music News understands that some promoters boldly advertise their all-inclusive parties and later change the concept when patrons arrive at the venue.

Party-goers share with Music News some of the challenges.

But is there any compensation for patrons who fall victim to such unscrupulous promoters? And is there a regulatory body to keep some promoters honest?

Well, the Fair Trading Commission says it will be very vigilant and aggressive with promoters who lure consumers to their events with misleading advertising.

Under section 37 of the fair competition act, misleading advertising is an offence. An individual promoter can be fined up to $1 million, and if it is an organization, up to $5 million.

David Miller, executive director of fair trading explains.

Popular party promoter Kamal Bankay of Dream Entertainment has this piece of advice for the promoters who believe they should shortchange patrons.

All this stems from an all-inclusive event that was held in the Ocho Rios area recently. Some patrons were forced to pay for drinks despite numerous ads and interviews which promoted that the event as all-inclusive.